The Data Golden Rule of ‘Shit In, Shit Out’ from Laetitia at Worldline

In the world of fleet management, the focus is often on vehicles, contracts, and costs. But according to Laetitia, Fleet Manager at Worldline, it all comes down to one essential element: data. And more specifically — what you do with it. In an interview discussing her daily work challenges and thrills, we uncovered not only the impact of technological evolution, but also her sharp knowledge on data, privacy, and the future of the role.

More data, better decisions

One of the most significant changes over time? Access to data. Thanks to APIs between leasing companies and fleet management systems, information that once had to be manually added is now automatically integrated, from tire sizes and tow bar capacity to complete contract details.

“We used to have to ask drivers to send a photo of their tires. Today, that’s no longer necessary.”

These advancements not only save time but also drastically improve accuracy.

The golden rule: ‘Shit in, shit out’

But according to Laetitia, data alone isn't enough. It's the quality of your database that defines everything.

“If you treat your database like a yearbook, your reporting will be a disaster.”

Nevertheless, data consistency remains a challenge — when for instance, one leasing company may refer to a “3-series” differently than another — but it’s come a long way.

Fewer tools, more power

Laetitia mainly relies on three tools:

• Fleet Pack (by Dragintra) for operational fleet management,
• Mbrella for mobility budgets,
• Care4Fleet for pool vehicle management.

Additional platforms like Stroom support charging infrastructure but are used less frequently.

“Ideally, I’d have one platform with everything. For now, we work with what we’ve got.”

Despite its outdated look, Fleet Pack excels in reporting. Laetitia can instantly generate accurate electrification metrics or detailed sustainability data at the click of a button — ideal for both internal stakeholders and global reporting.

A strong sustainability backbone

Worldline has been an early adopter in fleet electrification, with only full-electric vehicles ordered for the past two years. The goal? A 100% zero-emission fleet by 2030.

“75% of our fleet is already electrified. Half of those are full-electric.”

This Belgian progress is even motivating their headquarters in Paris to step up their own sustainability ambitions.

The role of AI: emerging but promising

While Laetitia hasn't yet integrated AI into her workflow, the potential is clear,particularly in forecasting. But she sees the biggest value of AI in safety. Not just in cars but also in bikes, scooters, and the broader mobility ecosystem.

“If AI could help me with budget forecasts, I’d welcome it with open arms. But AI shouldn’t just make us smarter, it should get us from A to B more safely.”

Privacy: be realistic, but respectful

Finally, data inevitably raises privacy concerns. Laetitia doesn’t sugarcoat the reality:

“Let’s be realistic. How much privacy do we really still have? Google knows what we ate last week.”

That being said, she insists that privacy laws remain important and Worldline ensures they are rigorously respected. Reports are anonymized where possible, and names are only linked to data when strictly necessary (for example, when a plug-in hybrid driver never charges their vehicle).